KNOW HOW

  • 2018-04-16 10:41:27

KNOW HOW


  • A York University study revealed that U.S. pharmaceutical companies spend twice as much on advertising as they do on research.
  • The famous Marlboro Man ads began in 1955. The Marlboro Man actually included a variety of masculine figures such as athletes, gunsmiths, and captains, but the rugged cowboy image proved the most marketable. Three men who appeared in the advertisements later died of lung cancer, earning the brand the nickname “Cowboy Killer.
  • Unlike surrogate advertising, Pseudoscience in advertising provides a specialized outlet for exploiting people's gullibility in order to make a popular ad campaign.
  • A new study finds that the best strategy for advertisers trying to persuade a skeptical audience is to leave out facts and focus more on emotional ads. On the flip side, it found that those who are less skeptical are more persuaded by more information-based ads.